{"title":"Serum","description":"\u003cp\u003eShop the best face serums in Pakistan at Beauty Icon — 100% original, imported serums from K-Beauty, dermatologist-recommended, and luxury brands. Our serum collection includes The Ordinary Niacinamide 10% + Zinc 1%, The Ordinary Hyaluronic Acid 2% + B5, The Ordinary AHA 30% + BHA 2% Peeling Solution, SKIN1004 Centella Madagascar Ampoule and Brightening Capsule Ampoule, COSRX Advanced Snail 96 Mucin Essence, Glow Recipe Niacinamide Dew Drops, Glow Recipe Watermelon Glow AHA Night Treatment, Glow Recipe Pomegranate Peptide Firming Serum, Celimax Retinal Shot Serum, Axis-Y Dark Spot Correcting Serum, d'Alba White Truffle Spray Serum, CeraVe Hydrating Serum, Anua PDRN Capsule Mist, and Arencia Vitamin C Booster Shot.\u003c\/p\u003e\n\u003ch3\u003eSerum Price in Pakistan\u003c\/h3\u003e\n\u003cp\u003eSerum prices in Pakistan at Beauty Icon range from PKR 3,500–5,000 for budget-friendly options like The Ordinary Niacinamide, The Ordinary Hyaluronic Acid, Arencia Vitamin C Booster, and Celimax Retinal Shot, to PKR 5,000–8,500 for mid-range picks like COSRX Snail Mucin, SKIN1004 Ampoule, and Axis-Y Dark Spot Serum, up to PKR 10,500–24,000 for premium options including Glow Recipe Niacinamide Dew Drops, Watermelon Glow AHA Treatment, and d'Alba White Truffle Spray Serum.\u003c\/p\u003e\n\u003ch3\u003eChoosing the Right Serum for Your Skin\u003c\/h3\u003e\n\u003cp\u003eFor oily and acne-prone skin dealing with pores and dark spots — common concerns in Pakistan's climate — The Ordinary Niacinamide 10% + Zinc 1% and COSRX Snail 96 Mucin Essence are the most effective and proven formulas. For dehydrated or dull skin, The Ordinary Hyaluronic Acid 2% + B5 and Glow Recipe Niacinamide Dew Drops deliver deep hydration and a radiant glow. For chemical exfoliation and brightening, The Ordinary AHA 30% + BHA 2% Peeling Solution and Glow Recipe Watermelon Glow AHA Night Treatment accelerate skin renewal for visibly clearer, more even-toned skin.\u003c\/p\u003e\n\u003ch3\u003eShop Serum by Brand\u003c\/h3\u003e\n\u003cp\u003ePrefer to browse a specific brand's full range? Visit our dedicated pages for \u003ca href=\"\/collections\/the-ordinary\"\u003eThe Ordinary\u003c\/a\u003e, \u003ca href=\"\/collections\/skin1004\"\u003eSKIN1004\u003c\/a\u003e, \u003ca href=\"\/collections\/cosrx\"\u003eCOSRX\u003c\/a\u003e, \u003ca href=\"\/collections\/glow-recipe\"\u003eGlow Recipe\u003c\/a\u003e, \u003ca href=\"\/collections\/celimax\"\u003eCelimax\u003c\/a\u003e, \u003ca href=\"\/collections\/axis-y\"\u003eAxis-Y\u003c\/a\u003e, \u003ca href=\"\/collections\/arencia\"\u003eArencia\u003c\/a\u003e, and \u003ca href=\"\/collections\/dalba\"\u003ed'Alba\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the best serum for dark spots in Pakistan?\u003c\/strong\u003e\u003cbr\u003eThe Ordinary Niacinamide 10% + Zinc and Axis-Y Dark Spot Correcting Serum are the most recommended for fading dark spots and evening skin tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs The Ordinary available in Pakistan?\u003c\/strong\u003e\u003cbr\u003eYes, Beauty Icon stocks 100% original The Ordinary serums including Niacinamide 10%, Hyaluronic Acid 2% + B5, and AHA 30% + BHA 2% Peeling Solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the best hydrating serum in Pakistan?\u003c\/strong\u003e\u003cbr\u003eThe Ordinary Hyaluronic Acid 2% + B5 and Glow Recipe Niacinamide Dew Drops are top picks for deep hydration and a dewy, glass-skin finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Niacinamide serum good for oily skin in Pakistan?\u003c\/strong\u003e\u003cbr\u003eYes — Niacinamide controls excess oil and minimises pores over time, making The Ordinary Niacinamide 10% one of the most popular serums for oily skin in Pakistan.\u003c\/p\u003e","products":[{"product_id":"anua-niacinamide-10-txa-4-face-serum","title":"Anua Niacinamide 10% + TXA 4% Face Serum","description":"\u003ch2\u003eNiacinamide 10% and TXA 4% Face Serum for Brightening and Dark Spot Correction\u003c\/h2\u003e\n\u003cp\u003eThe Anua Niacinamide 10% + TXA 4% Face Serum is one of the most potent brightening serums available in the K-Beauty market — combining high-concentration Niacinamide (10%) with Tranexamic Acid (TXA, 4%) for a dual-action formula that targets dark spots, hyperpigmentation, and dull skin more effectively than either ingredient alone.\u003c\/p\u003e\n\u003cp\u003eNiacinamide at 10% concentration visibly reduces enlarged pores, controls excess oil, and evens out skin tone, while TXA (Tranexamic Acid) directly inhibits melanin production at the source — making it especially effective for sun-induced dark spots, post-acne marks, and melasma that are particularly common in Pakistani skin from year-round sun exposure.\u003c\/p\u003e\n\u003cp\u003eThe lightweight serum texture absorbs quickly and layers well under moisturiser without pilling or heaviness. With consistent daily use, skin tone becomes noticeably more even, bright spots fade visibly, and overall complexion clarity improves — making this one of the most targeted and effective brightening options available in Pakistan.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 3-4 drops to clean skin morning and evening after toning, before moisturiser. Always apply SPF in the morning when using brightening actives. Expect visible results after 4 to 6 weeks of consistent daily use.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Anua Niacinamide 10% + TXA 4% Face Serum is 100% original and imported directly. Anua serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":51516169290025,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/anua-niacinamide-10-txa-4-face-serum-beauty-icon-7040302.webp?v=1762969284"},{"product_id":"anua-peach-70-niacinamide-face-serum-30ml","title":"ANUA Peach 70% Niacinamide Face Serum 30ml","description":"\u003ch2\u003eAnua Peach 70% Niacinamide Serum Price in Pakistan — Brightening Serum for Dark Spots and Uneven Tone\u003c\/h2\u003e\n\n\u003cp\u003eThe Anua Peach 70% Niacinamide Face Serum 30ml is a brightening treatment serum that combines 70% peach extract with 5% niacinamide to fade dark spots, even skin tone, and restore a natural glow with consistent daily use. At PKR 5,500, it is one of the most popular brightening serums in the K-Beauty range at Beauty Icon — and one of the most effective options for Pakistani skin dealing with hyperpigmentation, post-acne marks, and sun-induced dark spots.\u003c\/p\u003e\n\n\u003cp\u003ePeach extract at 70% concentration delivers a high dose of natural vitamins, antioxidants, and brightening compounds that work alongside niacinamide to both correct existing dark spots and prevent new ones from forming. Niacinamide at 5% is clinically proven to reduce melanin transfer in the skin — meaning it actively fades existing discolouration while also controlling the excess sebum that leads to new breakouts and marks on Pakistani oily skin. The lightweight, fast-absorbing texture does not feel heavy or sticky and sits comfortably under moisturiser and SPF throughout the day. Anua serum price in Pakistan at Beauty Icon is PKR 5,500.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eAfter cleansing and toning, apply 2 to 3 drops and pat gently onto the face until fully absorbed. Follow with moisturiser and SPF in the morning. Can be used morning and evening for faster results. For targeted dark spot treatment, apply an extra drop directly onto specific areas of concern and pat in.\u003c\/p\u003e\n\n\u003cp\u003eAt Beauty Icon, the Anua Peach 70% Niacinamide Face Serum is 100% original and imported directly from Korea. Anua serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":51749148098857,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/anua-peach-70-niacinamide-face-serum-30ml-beauty-icon-1024856.webp?v=1763300729"},{"product_id":"the-ordinary-niacinamide-10-zinc-1-serum-pakistan","title":"The Ordinary Niacinamide 10% + Zinc 1% 30ml","description":"\u003cp\u003eThe Ordinary Niacinamide 10% + Zinc 1% is the most searched skincare serum in Pakistan — and it has earned that status completely. This simple, affordable, and incredibly effective serum targets the most common Pakistani skin concerns — acne, oiliness, enlarged pores, and uneven skin tone — with a powerful 10% concentration of Niacinamide supported by 1% Zinc PCA.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eNiacinamide is one of the most well-researched and versatile skincare ingredients available. At 10% concentration it visibly reduces the appearance of enlarged pores, controls sebum production to keep skin matte throughout the day, fades post-acne dark spots and hyperpigmentation, brightens overall skin tone, and strengthens the skin barrier over time. For Pakistani skin that deals with oiliness, breakouts, and sun-induced pigmentation daily — this serum is one of the most effective treatments available at any price point.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe addition of Zinc PCA provides additional sebum control and anti-bacterial benefits that work alongside Niacinamide to prevent new breakouts from forming. The combination makes this serum particularly powerful for oily and acne-prone skin — the two most common skin types in Pakistan.\u003cbr\u003eHow to use: Apply a few drops to clean skin morning and night after water-based serums and before heavier creams. Can be used under moisturiser and SPF. Suitable for all skin types. If you are new to Niacinamide, start with once daily and build to twice daily as your skin adjusts.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAt Beauty Icon, The Ordinary Niacinamide 10% + Zinc 1% is 100% original and imported directly. The Ordinary Niacinamide price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"THE ORDINARY","offers":[{"title":"Default Title","offer_id":52219080573225,"sku":null,"price":3800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/the-ordinary-niacinamide-10-zinc-1-face-serum-30ml-beauty-icon-5840390.webp?v=1764875106"},{"product_id":"the-ordinary-hyaluronic-acid-2-b5-face-serum-30ml","title":"The Ordinary Hyaluronic Acid 2% + B5 30ml","description":"\u003ch2\u003eDeep Hydration Serum with Hyaluronic Acid and Vitamin B5\u003c\/h2\u003e\n\u003cp\u003eThe Ordinary Hyaluronic Acid 2% + B5 is one of the most popular hydrating serums in Pakistan — a lightweight formula that delivers multi-depth hydration using three forms of hyaluronic acid, vitamin B5, and ceramides that work together to plump, hydrate, and strengthen the skin barrier from the inside out.\u003c\/p\u003e\n\u003cp\u003eHyaluronic acid is one of the most effective hydrating ingredients known to skincare — it holds up to 1,000 times its weight in water, attracting moisture from the environment and locking it into the skin. The updated formula now includes ceramides alongside the hyaluronic acid complex for added barrier support, making it more effective for dehydrated and sensitive skin types than the original version.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with dehydration from hard water, air conditioning, sun exposure, or active ingredient use that strips moisture, this serum restores a plump, comfortable, well-hydrated complexion with consistent daily use. It layers well under any moisturiser and is suitable for all skin types including oily skin that is dehydrated underneath.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops to slightly damp skin after cleansing and toning, before moisturiser. Using on damp skin maximises the hyaluronic acid's ability to draw in moisture. Use morning and evening.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, The Ordinary Hyaluronic Acid 2% + B5 is 100% original and imported directly. The Ordinary serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"THE ORDINARY","offers":[{"title":"Default Title","offer_id":52219092205865,"sku":null,"price":4000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/the-ordinary-hyaluronic-acid-2-b5-face-serum-30ml-beauty-icon-1910372.webp?v=1764875105"},{"product_id":"the-ordinary-multi-peptide-ha-serum-30ml","title":"The Ordinary Multi-Peptide + HA Serum 30ml","description":"\u003ch2\u003eMulti-Peptide Anti-Ageing Serum with Hyaluronic Acid for Firmer Skin\u003c\/h2\u003e\n\u003cp\u003eThe Ordinary Multi-Peptide + HA Serum is a comprehensive anti-ageing serum that combines multiple peptide technologies with hyaluronic acid to target fine lines, loss of firmness, and skin texture concerns — all in one lightweight, daily-use formula. This is The Ordinary's most complete anti-ageing serum.\u003c\/p\u003e\n\u003cp\u003eThe formula includes Matrixyl 10% (which targets fine lines and wrinkles), Argireline Solution 10% (which reduces expression lines), GABA (which relaxes facial muscle contractions), and multiple forms of hyaluronic acid for lasting hydration alongside the anti-ageing actives. Together these ingredients work on multiple signs of ageing simultaneously rather than targeting just one.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with early signs of ageing from sun exposure, environmental stress, and natural cell renewal slowdown, this multi-peptide serum offers one of the most comprehensive and affordable anti-ageing treatments available — combining ingredients that individually would cost significantly more if purchased in separate formulas.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops to clean skin morning and evening before moisturiser. Peptides are generally well tolerated and can be layered with most other actives. Follow with moisturiser and SPF in the morning.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, The Ordinary Multi-Peptide + HA Serum is 100% original and imported directly. The Ordinary serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"THE ORDINARY","offers":[{"title":"Default Title","offer_id":52219103412521,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/the-ordinary-multi-peptide-ha-serum-30ml-beauty-icon-6021534.webp?v=1764875105"},{"product_id":"celimax-the-vita-a-retinal-shot-tightening-booster-serum-15ml","title":"Celimax Vita A Retinal Shot Tightening Booster Serum 15ml","description":"\u003cp\u003eThe Celimax The Vita A Retinal Shot Tightening Booster Serum delivers visibly firmer, smoother, more youthful-looking skin with consistent use. This advanced Korean formula uses encapsulated Retinal — a more potent and stable form of Vitamin A than standard retinol — to accelerate skin renewal with less irritation potential.\u003c\/p\u003e\n\u003cp\u003eThe booster format allows for flexible use — apply alone for a concentrated treatment, or mix a few drops into your moisturiser to ease into retinal use gradually. It targets fine lines, loss of firmness, and uneven texture, common concerns as skin matures or after prolonged sun exposure.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with premature ageing signs from intense sun exposure, this booster serum offers professional-level anti-ageing benefits in an accessible format. Start with a few times per week and build up frequency as your skin adjusts to the active ingredient.\u003c\/p\u003e\n\u003cp\u003eHow to use: Apply a few drops to clean skin at night, either alone or mixed into moisturiser. Always follow with SPF the next morning, as retinal increases sun sensitivity.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Celimax Retinal Shot Serum is 100% original and imported directly. Celimax price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Celimax","offers":[{"title":"Default Title","offer_id":52219116126505,"sku":null,"price":4500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/celimax-the-vita-a-retinal-shot-tightening-booster-serum-15ml-beauty-icon-3274626.png?v=1764875105"},{"product_id":"skin1004-centella-madagascar-tone-brightening-capsule-ampoule-face-serum-100ml","title":"SKIN1004 Centella Tone Brightening Capsule Ampoule 100ml","description":"\u003ch2\u003eSKIN1004 Centella Tone Brightening Capsule Ampoule Price in Pakistan — Brightening Treatment Serum\u003c\/h2\u003e\n\u003cp\u003eThe SKIN1004 Centella Madagascar Tone Brightening Capsule Ampoule is a concentrated treatment serum designed to brighten dull, uneven skin while delivering deep hydration. SKIN1004 Brightening Capsule Ampoule price in Pakistan at Beauty Icon is PKR 6,500. Powered by Centella Asiatica from Madagascar, this ampoule targets dullness and uneven tone for a more radiant complexion.\u003c\/p\u003e\n\u003cp\u003eThe capsule ampoule format delivers a concentrated dose of active ingredients in a lightweight, fast-absorbing texture. Centella Asiatica works to calm and soothe the skin while supporting an even, brighter tone — making this formula suitable even for sensitive or easily irritated skin types.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with dullness from sun exposure and pollution, this ampoule offers a gentle yet effective path to brighter, more even-toned skin. It layers easily into an existing routine, applied after toning and before moisturiser for maximum absorption.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the SKIN1004 Brightening Capsule Ampoule is 100% original and imported directly. SKIN1004 price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Skin1004","offers":[{"title":"Default Title","offer_id":52635899593001,"sku":null,"price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/skin1004-centella-madagascar-tone-brightening-capsule-ampoule-face-serum-100ml-beauty-icon-5520659.png?v=1770698706"},{"product_id":"skin1004-centella-madagascar-ampoule-face-serum-100ml","title":"SKIN1004 Centella Madagascar Ampoule Face Serum 100ml","description":"\u003ch2\u003eSKIN1004 Centella Ampoule Face Serum Price in Pakistan — Calms, Hydrates and Brightens\u003c\/h2\u003e\n\u003cp\u003eThe SKIN1004 Centella Madagascar Ampoule Face Serum is a brightening and hydrating treatment formulated for sensitive skin, harnessing the soothing power of Centella Asiatica sourced from Madagascar. SKIN1004 Centella Ampoule Face Serum price in Pakistan at Beauty Icon is PKR 6,500. This concentrated serum calms irritation while evening out skin tone for a healthier, more radiant complexion.\u003c\/p\u003e\n\u003cp\u003eCentella Asiatica is renowned in Korean skincare for its anti-inflammatory and skin-repairing properties, making this serum particularly effective for sensitive, reactive, or easily irritated skin. The lightweight texture absorbs quickly without feeling heavy, delivering both immediate calming relief and longer-term brightening benefits.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with sensitivity, redness, or dullness from sun exposure and environmental stress, this serum offers a gentle yet effective treatment option. Apply consistently for visible improvements in skin tone and overall resilience.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the SKIN1004 Ampoule Face Serum is 100% original and imported directly. SKIN1004 price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Skin1004","offers":[{"title":"Default Title","offer_id":52635922825513,"sku":null,"price":6500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/skin1004-centella-madagascar-ampoule-face-serum-100ml-beauty-icon-6268060.jpg?v=1770698707"},{"product_id":"glow-recipe-pomegranate-peptide-firming-serum-30","title":"Glow Recipe Pomegranate Peptide Firming Serum 30ml","description":"\u003ch2\u003ePeptide Firming Serum for Visibly Tighter, Smoother Skin\u003c\/h2\u003e\n\u003cp\u003eThe Glow Recipe Pomegranate Peptide Firming Serum 30ml is a targeted anti-ageing treatment that combines pomegranate extract with a multi-peptide complex to visibly firm the skin, smooth fine lines, and improve overall skin elasticity with consistent use. At PKR 11,500, it is one of the most potent yet gentle firming serums available in Pakistan.\u003c\/p\u003e\n\u003cp\u003ePomegranate extract delivers powerful antioxidant protection against environmental damage — one of the leading causes of premature ageing in Pakistani skin from intense sun exposure — while the peptide complex stimulates the skin's natural collagen and elastin production for a firmer, more lifted complexion over time. The lightweight serum texture absorbs quickly without heaviness.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with early signs of ageing, loss of firmness, or fine lines from sun exposure, pollution, and lifestyle factors, the Glow Recipe Pomegranate Peptide Serum offers a genuinely effective treatment that works gradually but visibly over 4 to 6 weeks of consistent daily use.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2 to 3 drops to clean skin morning and evening after toning, before moisturiser. Follow with SPF during the day. Consistent daily use for 4 to 6 weeks delivers the most visible results.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Glow Recipe Pomegranate Peptide Firming Serum is 100% original and imported directly. Glow Recipe serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Glow Recipe","offers":[{"title":"Default Title","offer_id":52741502533929,"sku":null,"price":11500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/glow-recipe-pomegranate-peptide-firming-serum-30-beauty-icon-6553910.jpg?v=1771941609"},{"product_id":"glow-recipe-watermelon-glow-aha-night-treatment-60ml","title":"Glow Recipe Watermelon Glow AHA Night Treatment 60ml","description":"\u003ch2\u003eOvernight AHA Treatment for Smoother, Brighter Skin by Morning\u003c\/h2\u003e\n\u003cp\u003eThe Glow Recipe Watermelon Glow AHA Night Treatment 60ml is a leave-on overnight exfoliant that works while you sleep to resurface, brighten, and smooth the skin using a blend of AHA acids and watermelon extract. At PKR 10,500, it is one of the most effective overnight exfoliating treatments available in the K-Beauty range at Beauty Icon.\u003c\/p\u003e\n\u003cp\u003eThe formula combines glycolic, lactic, and citric acids to dissolve dead skin cell build-up on the surface while watermelon extract delivers hydration and antioxidants throughout the process. By morning, skin feels noticeably smoother, looks brighter, and pores appear more refined — the kind of result that standard moisturisers alone cannot deliver.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with dullness, rough texture, post-acne marks, and uneven tone from sun exposure, this overnight treatment offers a gentle yet genuinely effective weekly-to-nightly treatment depending on your skin's tolerance. It is one of the most practical and results-driven skincare products available in Pakistan for anyone serious about improving skin clarity.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a thin layer to clean skin as the final step of your evening skincare routine. Leave on overnight — do not rinse. Start with 2 to 3 times per week and increase frequency gradually. Always apply SPF the following morning as AHA increases sun sensitivity.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Glow Recipe Watermelon Glow AHA Night Treatment is 100% original and imported directly. Glow Recipe price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Glow Recipe","offers":[{"title":"Default Title","offer_id":52741547819305,"sku":null,"price":10500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/glow-recipe-watermelon-glow-aha-night-treatment-60ml-beauty-icon-5041686.jpg?v=1771941608"},{"product_id":"beauty-of-joseon-glow-face-serum-propolis-plus-niacinamide-30ml","title":"Beauty of Joseon Glow Serum Propolis + Niacinamide 30ml","description":"\u003ch2\u003ePropolis and Niacinamide Glow Serum for Bright, Hydrated Skin\u003c\/h2\u003e\n\u003cp\u003eThe Beauty of Joseon Glow Face Serum with Propolis and Niacinamide 30ml is one of the brand's most beloved products — a hydrating, brightening serum that combines 60% propolis extract with Niacinamide to deliver deep nourishment, skin tone improvement, and a natural radiance with every application. At PKR 4,500, it is one of the best-value K-Beauty brightening serums available in Pakistan.\u003c\/p\u003e\n\u003cp\u003ePropolis is a resin-like substance produced by bees that is packed with antioxidants, amino acids, and skin-repairing compounds — known in Korean skincare for deeply nourishing, healing, and brightening the complexion over time. Niacinamide reinforces these brightening effects by controlling sebum, minimising pores, and gradually fading dark spots and pigmentation.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with dullness, uneven tone, and post-acne marks from sun exposure and oiliness, the Beauty of Joseon Glow Serum offers a gentle, effective daily brightening treatment that genuinely improves skin clarity and radiance with consistent use — making it one of the most recommended K-Beauty serums in Pakistan.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2 to 3 drops to clean skin after toning, morning and evening. Follow with moisturiser and SPF in the morning. Use consistently for 4 to 6 weeks for visible brightening results.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Beauty of Joseon Glow Face Serum is 100% original and imported directly. Beauty of Joseon serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":52864784367913,"sku":null,"price":4500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/beauty-of-joseon-glow-face-serum-propolis-plus-niacinamide-30ml-beauty-icon-5116648.jpg?v=1774291088"},{"product_id":"anua-heartleaf-80-moisture-soothing-ampoule-80","title":"Anua Heartleaf 80% Moisture Soothing Ampoule 30ml","description":"\u003ch2\u003e80% Heartleaf Soothing Ampoule for Calm, Deeply Hydrated Skin\u003c\/h2\u003e\n\u003cp\u003eThe Anua Heartleaf 80% Moisture Soothing Ampoule 30ml is a concentrated treatment ampoule formulated with 80% Heartleaf (Houttuynia Cordata) extract — Anua's signature botanical ingredient known for its powerful anti-inflammatory, calming, and deep hydrating properties. At PKR 6,800, it is one of the most potent and targeted soothing ampoules available in the K-Beauty range at Beauty Icon.\u003c\/p\u003e\n\u003cp\u003eAt 80% concentration, the Heartleaf extract in this ampoule delivers a genuinely therapeutic dose of calming and healing benefits — significantly more than typical K-Beauty toners or serums that use Heartleaf at much lower concentrations. The formula simultaneously soothes inflammation, reduces redness, strengthens the skin barrier, and delivers long-lasting hydration.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with sensitivity, redness, irritation from active ingredient overuse, or barrier damage from harsh cleansers and hard water, the Anua Heartleaf 80% Ampoule provides a targeted, rapid-response treatment that visibly calms and restores the skin with consistent use.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2 to 3 drops to clean skin after toning, morning and evening. Pat gently until fully absorbed. Follow with moisturiser. Can be used as an intensive treatment on particularly irritated or reactive areas.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Anua Heartleaf 80% Moisture Soothing Ampoule is 100% original and imported directly. Anua ampoule price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":52864820740393,"sku":null,"price":6800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/anua-heartleaf-80-moisture-soothing-ampoule-beauty-icon-2647359.jpg?v=1781596510"},{"product_id":"medicube-pdrn-pink-peptide-face-serum-30ml","title":"Medicube PDRN Pink Peptide Face Serum 30ml","description":"\u003ch2\u003ePDRN and Peptide Serum for Skin Repair, Firmness, and Radiance\u003c\/h2\u003e\n\u003cp\u003eThe Medicube PDRN Pink Peptide Face Serum 30ml is a concentrated treatment serum that combines PDRN (Polydeoxyribonucleotide) with a multi-peptide complex to simultaneously repair, firm, and brighten the skin — one of the most advanced K-Beauty serums available in Pakistan at Beauty Icon. Priced at PKR 5,800.\u003c\/p\u003e\n\u003cp\u003ePDRN is a clinically studied ingredient derived from salmon DNA that stimulates skin cell regeneration and collagen synthesis — used in medical aesthetics globally for its proven skin-repair and anti-ageing benefits. Combined with peptides that further support collagen production and skin firmness, this serum addresses multiple signs of skin stress and ageing in one concentrated formula.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin dealing with dullness, early signs of ageing, and loss of firmness from sun damage and environmental exposure, the Medicube PDRN Pink Peptide Serum offers a genuinely advanced active treatment that improves skin quality visibly over 4 to 6 weeks of consistent daily use.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2 to 3 drops to clean skin after toning, morning and evening. Pat gently until fully absorbed. Follow with moisturiser and SPF in the morning. Use consistently for best results.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Medicube PDRN Pink Peptide Face Serum is 100% original and imported directly. Medicube serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":53264830628137,"sku":null,"price":5800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/medicube-pdrn-pink-peptide-serum-beauty-icon-1065412.jpg?v=1781596508"},{"product_id":"arencia-eraser-shot-glycolic-acid-booster-30ml","title":"Arencia Eraser Shot Glycolic Acid Booster 30ml","description":"\u003ch2\u003eArencia Eraser Shot Glycolic Acid Booster Price in Pakistan — Exfoliating Serum for Smoother Skin\u003c\/h2\u003e\n\u003cp\u003eThe Arencia Eraser Shot Glycolic Acid Booster 30ml is an exfoliating serum that reveals smoother, brighter, and more even skin. Arencia Eraser Shot price in Pakistan at Beauty Icon is PKR 4,600. Powered by Glycolic Acid, it gently removes dead skin cells, unclogs pores, and improves skin texture, working deep within the skin to accelerate cell turnover for a natural glow.\u003c\/p\u003e\n\u003cp\u003eRegular use helps reduce the appearance of post-acne pigmentation, dark spots, and rough texture while enhancing how well the rest of your skincare routine absorbs. It is well suited to skin dealing with acne marks, enlarged pores, blackheads, and uneven tone.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply 2 to 3 drops to clean, dry skin in the evening. Follow with moisturiser and always use sunscreen the next day. Start with 2 to 3 times weekly and gradually increase frequency as skin tolerates.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Arencia Eraser Shot Glycolic Acid Booster is 100% original and imported directly. Arencia serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Arencia","offers":[{"title":"Default Title","offer_id":53279945916713,"sku":null,"price":4600.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/arencia-eraser-shot-glycolic-acid-booster-30ml-beauty-icon-8260350.png?v=1782010811"},{"product_id":"arencia-vitamin-c-booster-shot-30ml","title":"Arencia Vitamin C Booster Shot 30ml","description":"\u003ch2\u003eArencia Vitamin C Booster Shot Price in Pakistan — Brightening Serum for Even Skin Tone\u003c\/h2\u003e\n\u003cp\u003eThe Arencia Vitamin C Booster Shot 30ml is a brightening serum that targets dark spots, hyperpigmentation, and dull, uneven skin tone. Arencia Vitamin C Booster price in Pakistan at Beauty Icon is PKR 4,800. This lightweight booster delivers potent antioxidants that protect skin from environmental stress while promoting a radiant, youthful glow.\u003c\/p\u003e\n\u003cp\u003eIt reduces the appearance of post-acne marks and discolouration while improving overall skin texture, absorbing quickly to layer easily into any skincare routine — suitable for all skin types dealing with dullness and uneven tone.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2 to 3 drops to the face and neck. Gently pat until absorbed. Follow with moisturiser and sunscreen during the day.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Arencia Vitamin C Booster Shot is 100% original and imported directly. Arencia serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Arencia","offers":[{"title":"Default Title","offer_id":53279956566313,"sku":null,"price":4800.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/arencia-vitamin-c-booster-shot-30ml-beauty-icon-2255339.png?v=1782010807"},{"product_id":"anua-azelaic-acid-10-hyaluron-redness-soothing-serum","title":"Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum","description":"\u003cp\u003eCalm redness, hydrate deeply, and reveal a healthier-looking complexion with the Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml. This lightweight Korean skincare serum is specially formulated with 10% Azelaic Acid to visibly reduce redness, improve the appearance of blemishes, and help balance excess oil without irritating the skin.\u003c\/p\u003e\n\u003cp\u003ePowered by 3 types of Hyaluronic Acid and the Anua Gentle Calming Complex, this fast-absorbing serum delivers long-lasting hydration while soothing sensitive, acne-prone skin. Its non-comedogenic, fragrance-free formula helps support a stronger skin barrier, leaving your complexion feeling fresh, smooth and comfortable.\u003c\/p\u003e\n\u003cp\u003ePerfect for oily, combination and sensitive skin, this serum targets post-acne marks, uneven skin tone and visible redness while providing lightweight moisture for everyday use.\u003c\/p\u003e\n\u003cp\u003eWhy You'll Love It\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContains 10% Azelaic Acid to visibly reduce redness and blemishes\u003c\/li\u003e\n\u003cli\u003eEnriched with 3 types of Hyaluronic Acid for deep hydration\u003c\/li\u003e\n\u003cli\u003eHelps balance excess oil and minimize clogged pores\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing and non-greasy formula\u003c\/li\u003e\n\u003cli\u003eSupports a healthy skin barrier\u003c\/li\u003e\n\u003cli\u003eFragrance-free and non-comedogenic\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive and acne-prone skin\u003c\/li\u003e\n\u003cli\u003eMade in Korea\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eKey Ingredients\u003c\/p\u003e\n\u003cp\u003e10% Azelaic Acid – Helps calm redness, improve skin clarity and reduce the appearance of blemishes.\u003c\/p\u003e\n\u003cp\u003e3 Types of Hyaluronic Acid – Deliver lasting hydration for soft, plump skin.\u003c\/p\u003e\n\u003cp\u003eAnua Gentle Calming Complex – A soothing blend featuring Blue Tansy Oil, Green Tea Water, Aloe Vera and Centella Asiatica to comfort irritated skin.\u003c\/p\u003e\n\u003cp\u003eNiacinamide – Helps brighten uneven skin tone and improve skin texture.\u003c\/p\u003e\n\u003cp\u003eCeramide NP \u0026amp; Squalane – Help strengthen the skin barrier and lock in moisture.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and toning, apply 1–2 drops evenly over the face before your moisturizer. Begin using the serum 1–2 times per week and gradually increase to once or twice daily as your skin builds tolerance. During the daytime, always finish with a broad-spectrum sunscreen.\u003c\/p\u003e\n\u003cp\u003eBest For\u003c\/p\u003e\n\u003cp\u003eRedness and irritation\u003c\/p\u003e\n\u003cp\u003eAcne-prone skin\u003c\/p\u003e\n\u003cp\u003eSensitive skin\u003c\/p\u003e\n\u003cp\u003eUneven skin tone\u003c\/p\u003e\n\u003cp\u003ePost-acne marks\u003c\/p\u003e\n\u003cp\u003eOily and combination skin\u003c\/p\u003e\n\u003cp\u003eDaily hydrating skincare routine\u003c\/p\u003e\n\u003cp\u003eWho Should Use It?\u003c\/p\u003e\n\u003cp\u003eThe Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum is ideal for anyone struggling with redness, blemishes or sensitive skin. Its gentle yet effective formula helps calm irritation, improve skin clarity and provide lasting hydration without clogging pores, making it suitable for daily use on most skin types.\u003c\/p\u003e\n\u003cp\u003eWhy Buy from BeautyIcon.pk?\u003c\/p\u003e\n\u003cp\u003eAt BeautyIcon.pk, we offer 100% authentic Korean skincare sourced from trusted suppliers. Enjoy fast delivery across Pakistan, secure payment options and reliable customer support. Shop with confidence and discover the latest skincare essentials for healthy, glowing skin.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"Default Title","offer_id":53316507730217,"sku":null,"price":5500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/anua-azelaic-acid-10-hyaluron-redness-soothing-serum-beauty-icon-1858472.jpg?v=1787910848"},{"product_id":"dr-althea-vitamin-c-boosting-serum-renewed-30ml","title":"Dr. Althea Vitamin C Boosting Serum RENEWED 30ml","description":"\u003ch2\u003eDr. Althea Vitamin C Boosting Serum RENEWED Price in Pakistan — Brightens Dark Spots\u003c\/h2\u003e\n\u003cp\u003eThe Dr. Althea Vitamin C Boosting Serum RENEWED is a lightweight Korean serum made with 63% Hippophae Rhamnoides Water, 5% Niacinamide, and 2% Tranexamic Acid to help fade dark spots, pigmentation, post-acne marks, and uneven skin tone. Dr. Althea Vitamin C Serum price in Pakistan at Beauty Icon is PKR 5,100 for the 30ml bottle.\u003c\/p\u003e\n\u003cp\u003eThe fast-absorbing texture delivers hydration without heaviness, leaving skin looking brighter, smoother, and more even with regular use — a genuinely useful formula for Pakistani skin dealing with sun-related pigmentation and post-acne marks.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2 to 3 drops to the face and neck. Gently pat until absorbed, then follow with moisturiser. Finish with sunscreen during the day.\u003c\/p\u003e\n\u003cp\u003eAt Beauty Icon, the Dr. Althea Vitamin C Boosting Serum is 100% original and imported directly. Dr. Althea serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.\u003c\/p\u003e","brand":"Dr. Althea","offers":[{"title":"Default Title","offer_id":54227488702761,"sku":null,"price":5100.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/files\/rn-image_picker_lib_temp_0efc806b-ca2b-40ab-826f-c0d3ae5d24fb.jpg?v=1790285825"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/1814\/1481\/collections\/serum-2936560.webp?v=1772024351","url":"https:\/\/beautyicon.pk\/collections\/serum.oembed?page=2","provider":"Beauty Icon","version":"1.0","type":"link"}