ELF Cosmetics Pakistan | Buy ELF Makeup Online – Beauty Icon

Welcome to our e.l.f. collection — where high-quality beauty meets everyday prices. e.l.f. (Eyes Lips Face) is an American cosmetics brand loved worldwide for its clean, cruelty-free, vegan formulas.

Explore makeup and skincare essentials that are perfect for Pakistan’s climate and style: long-wearing primers and foundations, bold lip colours, soft blushes, and tools that every beauty lover needs. Clean, trendy, and budget-friendly — that’s the e.l.f. promise.

Why shop e.l.f. with us?

  • 100% original e.l.f. stock, sourced for Pakistan
  • Vegan & cruelty-free formulas — ideal for conscious beauty lovers
  • Easy delivery across Pakistan & trusted payment options

Whether you’re building a full face, enhancing one feature, or trying something new — our e.l.f. collection offers a wide range of shades and textures that suit Pakistani skin tones and beauty trends.

Dive in, pick your favourites, and experience clean beauty without compromise.

Blog posts

View all
  • How to Choose Your Makeup Shade in Pakistan (Foundation, Primer, Blush Guide) - Beauty Icon

    How to Choose Your Makeup Shade in Pakistan (Fo...

    Choosing the right makeup shade can be confusing — especially in Pakistan, where most skin tones fall into warm or golden undertones, but store lighting and incorrect matching techniques result...

    How to Choose Your Makeup Shade in Pakistan (Fo...

    Choosing the right makeup shade can be confusing — especially in Pakistan, where most skin tones fall into warm or golden undertones, but store lighting and incorrect matching techniques result...

  • Best Budget Moisturizers in Pakistan You Can Actually Buy - Beauty Icon

    Best Budget Moisturizers in Pakistan You Can Ac...

    Picking the right moisturizer in Pakistan doesn’t have to mean spending a fortune. Whether your skin is oily, dry or combo—and regardless of the humid or dry Pakistani climate—a good...

    Best Budget Moisturizers in Pakistan You Can Ac...

    Picking the right moisturizer in Pakistan doesn’t have to mean spending a fortune. Whether your skin is oily, dry or combo—and regardless of the humid or dry Pakistani climate—a good...

  • Top L’Oréal Paris Products to Shop in Pakistan for Flawless Makeup - Beauty Icon

    Top L’Oréal Paris Products to Shop in Pakistan ...

    When you’re looking for dependable, high‑performance makeup that suits Pakistani skin tones, lifestyle and climate, L’Oréal Paris  is a brand that consistently delivers. From long‑wear foundations to blurred‑finish powders and...

    Top L’Oréal Paris Products to Shop in Pakistan ...

    When you’re looking for dependable, high‑performance makeup that suits Pakistani skin tones, lifestyle and climate, L’Oréal Paris  is a brand that consistently delivers. From long‑wear foundations to blurred‑finish powders and...

  • Original vs Fake Makeup Pakistan | Complete Guide 2025 - Beauty Icon

    Original vs Fake Makeup Pakistan | Complete Gui...

    If you shop makeup online in Pakistan, you’ve probably seen this: “100% Original — Imported — High Quality Copy — First Copy — Dubai Version — Tester Piece — Factory...

    Original vs Fake Makeup Pakistan | Complete Gui...

    If you shop makeup online in Pakistan, you’ve probably seen this: “100% Original — Imported — High Quality Copy — First Copy — Dubai Version — Tester Piece — Factory...

1 4
View all

Frequently Asked Questions