e.l.f. Soft Glam Satin Foundation

The e.l.f. Soft Glam Foundation is a medium coverage, hydrating foundation with a satin finish that delivers a smooth, naturally radiant complexion — one of the most popular affordable foundations in Pakistan for its skin-like finish and comfortable everyday wear.

The buildable formula gives light-to-medium coverage that evens out skin tone, blurs imperfections, and leaves a healthy, naturally glowing finish without looking matte or flat. Available in 17 shades at Beauty Icon — making it one of the most shade-inclusive foundations at this price point in Pakistan — covering fair cool through to medium warm and neutral tones.

The hydrating formula is particularly suitable for dry and normal skin types, or anyone who finds full-coverage foundations too heavy for everyday wear. It blends easily with a brush, sponge, or fingertips and holds up well through moderate heat and humidity for all-day comfortable wear.

At Beauty Icon, the ELF Soft Glam Foundation is 100% original and imported directly. ELF foundation price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.

Pairs Well With

Add the e.l.f. Sheer For It Blush + Lip Tint for a lightweight, naturally flushed finish on top of this foundation.

Shipping Policy

Processing: Orders are processed within 1–2 business days.
Delivery: Shipped orders arrive in 3–5 business days across Pakistan.
COD & Secure Payment: Available for your convenience.
Tracking: You’ll receive a tracking number via email after dispatch.

Damaged or broken items?

Report within 7 days with order number, photos, and unboxing video for replacement or refund and send us via whatsapp (0333-9048166) or Email (beautyiconpk@outlook.com).

Once we receive all the above information, replacement or refund will be initiated within 2 days.

Not eligible: change of mind, wrong shade/variant, or no proof of damage/unboxing video.