Collection: e.l.f. Cosmetics Pakistan – Original e.l.f. Makeup at BeautyIcon.pk

e.l.f. Cosmetics (short for eyes lips face) has become one of the most trusted accessible makeup brands in the world — not because it is cheap, but because it genuinely works. The e.l.f. Power Grip Primer went viral globally for outperforming primers costing five times the price. The Halo Glow Liquid Filter became a bestseller at Sephora the week it launched. The Camo Liquid Blush holds all day on oily skin in a way many premium blushes cannot. At Beauty Icon, every e.l.f. product is 100% original and imported directly from the USA — the same formulas as Sephora, not the diluted or reformulated versions that sometimes circulate through grey market channels in Pakistan.

e.l.f. Primer Price in Pakistan — The Full Range

e.l.f. makes the best-value primers available in Pakistan when bought original. The e.l.f. Power Grip Primer 24ml (PKR 3,600) is a hydrating gel formula that creates a tacky base for gripping foundation — it extends makeup wear dramatically on oily skin in Pakistan's heat. The e.l.f. Power Grip Primer 75ml (PKR 8,000) is the larger size for daily use. The e.l.f. Poreless Putty Primer (PKR 3,600) is the pore-blurring option — a cream-to-powder formula that smooths skin texture before foundation. The e.l.f. Power Grip Matte Primer (PKR 3,500) is the oil-control version — same grip formula but with a matte finish ideal for very oily skin. e.l.f. primer price in Pakistan at Beauty Icon starts from PKR 3,500.

e.l.f. Halo Glow — The Viral Glow Range

The e.l.f. Halo Glow Liquid Filter (PKR 6,500) is e.l.f.'s most viral product — a lightweight complexion booster that gives skin a soft-focus, luminous glow before or after foundation. The e.l.f. Halo Glow Liquid Highlighter Wand (PKR 4,500) delivers targeted glow to cheekbones, cupid's bow, and the inner corners of the eyes. The e.l.f. Halo Glow Silky Powder Highlighter (PKR 5,500) is the powder version — finely milled and buildable for a dimensional, non-glittery glow.

e.l.f. Foundation Price in Pakistan

The e.l.f. Soft Glam Satin Foundation (PKR 3,500) is medium coverage with a satin finish — one of the best everyday foundations available in Pakistan for the price. The e.l.f. Halo Glow Liquid Filter Foundation (PKR 6,500) is the glowing version — a light-to-medium coverage formula with the signature Halo Glow luminosity built in. e.l.f. foundation price in Pakistan at Beauty Icon starts from PKR 3,500.

e.l.f. Blush and Setting Sprays in Pakistan

The e.l.f. Camo Liquid Blush (PKR 3,500) is a highly pigmented, buildable liquid blush that holds through Pakistan's heat better than powder blushes — one drop covers both cheeks for a natural flush. The e.l.f. Power Grip Dewy Setting Spray (PKR 4,500) locks finished makeup with a radiant, dewy finish. The e.l.f. Matte Magic Mist & Set (PKR 4,000) is the oil-control version for matte results throughout the day.

Frequently Asked Questions

Is e.l.f. Cosmetics available in Pakistan?
Yes, Beauty Icon stocks 100% original e.l.f. Cosmetics imported directly from the USA. e.l.f. price in Pakistan at Beauty Icon starts from PKR 3,500 for primers, foundations, and blushes.

Is e.l.f. Power Grip Primer available in Pakistan?
Yes, the e.l.f. Power Grip Primer is available in 24ml (PKR 3,600) and 75ml (PKR 8,000) at Beauty Icon. Both are 100% original and imported directly.

What is the best e.l.f. product for oily skin in Pakistan?
For oily skin in Pakistan's climate, the e.l.f. Power Grip Matte Primer and e.l.f. Poreless Putty Primer give the longest-lasting foundation base. The Camo Liquid Blush also holds significantly better than powder blush in heat and humidity.