About Us - Beauty Store in Pakistan - Beauty Icon

Hi, I’m Fatima, the heart behind this brand!

My journey began back in 2018, when I was just a college student with a deep love for makeup — but I quickly realized that the brands I admired were too expensive and hard to find in Pakistan. As a student, it wasn’t easy to afford original, high-end products, and that’s when an idea sparked:

What if I could make authentic, premium beauty accessible to everyone in Pakistan — at honest prices?

So, between lectures and late-night study sessions, I started a small Instagram page. It wasn’t easy managing both studies and business, but my passion kept me going. I still remember the day I received my first order — the joy, the excitement, and the look of pride on my parents’ faces. Even though they weren’t fully supportive in the beginning, their hearts changed when they saw how much love and effort I was putting into my dream. Soon, they were helping me pack orders themselves — turning my little dream into a family effort.

Today, our small page has grown into a trusted beauty destination where we bring you 100% authentic, high-end and drugstore makeup and perfumes — all directly imported from the USA. We’ve built this brand on trust, transparency, and love for genuine products.

We never sell fake or dupe items — that’s our promise and our pride. Each product is handpicked from authentic distributors in the U.S. to ensure you get only the best quality at fair prices.

What started as one girl’s dream has now become a growing community of beauty lovers who believe that everyone deserves original makeup without overpaying for it.

Thank you for being part of this journey — your support means the world. 💖

With love,
Fatima
Founder