Anua Niacinamide 10% + TXA 4% Face Serum

Niacinamide 10% and TXA 4% Face Serum for Brightening and Dark Spot Correction

The Anua Niacinamide 10% + TXA 4% Face Serum is one of the most potent brightening serums available in the K-Beauty market — combining high-concentration Niacinamide (10%) with Tranexamic Acid (TXA, 4%) for a dual-action formula that targets dark spots, hyperpigmentation, and dull skin more effectively than either ingredient alone.

Niacinamide at 10% concentration visibly reduces enlarged pores, controls excess oil, and evens out skin tone, while TXA (Tranexamic Acid) directly inhibits melanin production at the source — making it especially effective for sun-induced dark spots, post-acne marks, and melasma that are particularly common in Pakistani skin from year-round sun exposure.

The lightweight serum texture absorbs quickly and layers well under moisturiser without pilling or heaviness. With consistent daily use, skin tone becomes noticeably more even, bright spots fade visibly, and overall complexion clarity improves — making this one of the most targeted and effective brightening options available in Pakistan.

How to Use

Apply 3-4 drops to clean skin morning and evening after toning, before moisturiser. Always apply SPF in the morning when using brightening actives. Expect visible results after 4 to 6 weeks of consistent daily use.

At Beauty Icon, the Anua Niacinamide 10% + TXA 4% Face Serum is 100% original and imported directly. Anua serum price in Pakistan at Beauty Icon comes with a 100% authenticity guarantee.

Shipping Policy

Processing: Orders are processed within 1–2 business days.
Delivery: Shipped orders arrive in 3–5 business days across Pakistan.
COD & Secure Payment: Available for your convenience.
Tracking: You’ll receive a tracking number via email after dispatch.

Damaged or broken items?

Report within 7 days with order number, photos, and unboxing video for replacement or refund and send us via whatsapp (0333-9048166) or Email (beautyiconpk@outlook.com).

Once we receive all the above information, replacement or refund will be initiated within 2 days.

Not eligible: change of mind, wrong shade/variant, or no proof of damage/unboxing video.